Chad Le Clos visits Gulliver Prep on race day!!!

August 12, 2016

In an unprecedented move, South African Olympian Chad le Clos does some last minute fine tuning with the Gulliver Masters swim team in Pinecrest, Florida before tonight’s 100 meter butterfly finals.

This is a breaking story and will be updated as details emerge!

Last night’s semifinalist: 6 yard freestyle

August 11, 2016

finalist.jpgCongrats on your first trip across the pool by yourself! #swimmingwithmike

How fast are these athletes? Here’s some perspective.

August 9, 2016

A parody Bill Murray account had a great idea. In advance of tonight’s 200 butterfly final, I thought I’d give the folks at home a little comparison.

Parody

Right now I have the fastest 200 meter butterfly time in the nation for 2015 in my age group. And I’m second fastest in the world. I train 6 days a week in the pool with the Gulliver Masters Swim Club here in Pinecrest, Florida.  I eat pretty well. And I get my rest. Here’s my result:

 

Top in USA

2:24.30 (without body shaving). Michael Phelps cruised in last night’s semifinal with a time of 1:54.12 and will likely be faster tonight. Simple math will tell you he beat me by 30 seconds.  Or more than a whole lap. Some will say I’m fast. But the fastest guys could be out of the water and finished with their post race interview as I come into the wall.

No amount of cupping in the world can make up that difference.

GO USA!!!

My brother the 9/11 responder

September 11, 2014

On 9/11/2001, my brother Matt was an active firefighter with the New Rochelle, N.Y. fire department. Part of the family. Nineteen miles away from ground zero. But on that day 19 miles was further away than he wanted to be.

ungoffice

His whole ladder company wanted to go down and help. But as you can imagine the logistics were unimaginable. There were issues with who was needed, what was needed. But there was no doubt when it was needed.

After a couple of days, they were cleared and went down to the site. They drove the 19 miles, got off a bus and walked down the West Side Highway to the wild cheers of the crowds lining the streets. I can’t even imagine what that felt like. He and his company spent the day down at the site doing whatever they could. But he said he got the feeling that the New York City Firefighters wanted to “dig out their own.” He understood. I understand. I hope you do too.

Today is a day that I really hope we all remember with the proper respect and dignity. I’m proud of my 12 year old son for his great Instagram post this morning.

diego post

He remembered even though he wasn’t born yet. We brought him into this world one month later to the day on 10/11/2001.

As the saying goes, “life goes on.” Or does it? I don’t mean to single out The Carolina Panthers or Miller Beer but I did see this party invite from them.

partySomething about it just doesn’t feel right, does it? Perhaps there was another way to send out this message. I would think so. Thanks to everyone who is keeping the memory of this day alive in the proper manner.

~Mike

 

 

 

 

 

 

 

 

 

 

 

 

 

Inspiration from Rolls-Royce ad? Or imitation?

May 3, 2014

Quick advertising history lesson.

The ad below is widely considered one of the most famous long copy print ads of all time. At least in advertising circles it is.  Written by David Ogilvy, this was when people actually read copy and copywriters were afforded the time to write persuasive and informative copy worth reading. Maybe the ad and the copy are so great because they didn’t need it yesterday.

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David Ogilvy actually spent three weeks reading about the car, interviewing engineers, Rolls Royce owners and driving the product before writing the ad. So, how did anyone know that the copy was read??? He got countless letters for using the word “diffident” in section 13. So that’s the original from 1959.

Fast forward to June, 1982. Out came the ad below which gave the target audience the brilliant emotional benefit of Rolls Royce ownership.  I remember this appearing as a spread in the New York Times magazine. It redoubled my efforts to become a copywriter.

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Truly a wonderful variation on the original. And so is the copy.

Then this morning I see this web ad for the new BMW i3 electric car.

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I think it’s a great ad for an electric car. I bet the BMW client did too. The problem is I liked this headline the first time I saw it. Thirty two years ago.

What’s your take? Imitation? Inspiration? Or a fluke?

 

 

 

 

Five ideas I could punch myself for not thinking of (updated).

April 10, 2014

While I’ve done my share of marketing that has pushed the limit, a bunch of it sits in files and on foam core.   Let’s call it the “Keep bringing us work like that, perhaps down the road” folder. Every marketing creative since the beginning of time has one of those folders.

I did, however, win the award for the best campaign of the year that never saw the light of day from The One Club. The first Night of the Living Dead award. It was a great campaign I did with Tracy Wong, Chairman and Executive Creative Director of Wong Doody when we were at Ogilvy & Mather, New York. Ex-Lax was the client.

Thanks to Susan Morris for tracking this sample down!

Ex-Lax_72

Anyway, here are 5 of my favorites I wish I had done:

1) Apotek Swedish Pharmacy interactive billboard.

Interactive product dramatization that’s a “sticky idea.”

2) Burger King Subservient Chicken.

chicken

Talk about delivering on the overall brand promise of “Have It Your Way.”  You would type in what you wanted the chicken to do and it did it.  Things like:

Turn off the stereo

Jump on the couch

Turn the lights out

The subservient chicken was the one that started it all on the interactive side. I wish the site was still live.

3) The greatest marriage proposal ever.

Even if you’ve seen this before, it’s so wonderful it’s worth another look. This proposal makes Kanye West’s proposal seem tame even though Kanye rented out an entire ball park for 200 grand. And he bought a 15 carat ring for 1.25 mill. But I bet he wished he did this:

No one may raise the proposal bar like this again, but I sure hope someone does.

4) Dove Beauty Sketches.

Studies showed that only 4 percent of women considered themselves beautiful. Dove performed this social experiment using a forensic sketch artist. And the results certainly are beautiful.

5) Say something nice.

This will restore your faith in humanity. The famous songwriter Hal David said it in this 1965 lyric, “What the world needs now is love.”

So what’s a great idea you wish you thought of?

~Mike

 

 

 

Great play…coach!

November 29, 2013

Well hasn’t this been fun?

If you didn’t catch these great 6th man and 12th man plays, here they are for your enjoyment.

Play #1

Brooklyn Nets coach Jason Kidd has no time outs left. But still needs a time out. Look at this from the newly-minted Coach Kidd.

Play #2

Steelers coach Mike Tomlin plays some wily D on Jacoby Jones.

No penalty, no fine. Nothing.

My take: One intentional, one semi-intentional.  As a a creative guy, I admire the out of the box thinking from Coach Kidd.  He’s not coaching Pop Warner league. He’s coaching professionally at the highest level. Yes, it’s win at all costs. The cost? That little stunt knocked him back 50 grand while similar fines usually set back a coach 25-35 grand.

And play #2 with Coach Tomlin? I was thinking I could go either way. But then I changed my mind. Mike Tomlin knows exactly where he is and what he’s doing every second of every game. That’s why he gets 5.75 million a year to coach, the eighth highest coaching salary in professional sports.

What’s your take on these two plays? Great play coach? Or “bending” the rules?

Where were you 50 years ago today?

November 22, 2013

It was my first memory and I was just 3 years old.

But I remember it like it was yesterday and I can even remember the littlest of details. Right down to what kind of comforter I was wrapped in. I was in our apartment at 1560 Warburton Avenue in Yonkers, N.Y. watching “Wonderama” with Sonny Fox.

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Then they cut into the show. I started crying. Thinking back, I can’t remember if I was crying because the president had been assassinated or because everyone else was crying. Odd thing is that I don’t remember where my parents were at the time. So it was just 3 year old me witnessing this whole thing all alone. I can even remember the floor plan of the apartment and exactly where I was. Sorry, I’m not such a great artist but this is a really close sketch for 50 years ago.

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Like I said I can remember the comforter. It had a floral pattern with a tan background and it was a rather scratchy comforter. Probably a new one. I guess I remember that because I was holding it so tightly.

Where were you 50 years ago today?

Congratulations Selfie!

November 19, 2013

According to the Oxford Dictionaries, the word of the year for 2013 is “selfie.”  And why not? Usage has gone up 17,000% since this time last year. With that, I thought I’d dispense few selfie observations mixed in with a little selfie advice.

1) “The Weiner selfie.”  This brand of selfie does not need to contain a picture of Anthony Weiner in order to fall into this category.  Ladies and gentlemen, please remember that we leave digital footprints with every keystroke we make both in public and in what you think may be private. Even if you don’t put it on the internet. When you press “send” to anyone, you send to the world.

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2) “The be aware of the of the wardrobe selfie.” Pictured below, this reminds me of the Seinfeld episode where Jerry’s love interest only seems to have one wardrobe. Might want to mix it up a bit. Three times on the same dress in a close date range? You can do better than that.

wardrobe best

3)   “The car selfie.” I don’t know what it is about the car selfie. Could it be that you are just dressed, fresh and ready to go? Does the rear view mirror give you the idea?  Whatever it is, the car selfie seems to be one of the most popular selfies out there. At least I see people wearing their seat belts more often than not.

car selfie 3

car selfie 1

4)    “The Bathroom selfie.”  Think you’re hot?  Think you’re really the shit? Well, you may or may not have great physical attributes, but the bathroom selfie (just the thought of it) doesn’t really help you out. With a bathroom selfie, you really are the shit. Avoid at all costs.

bathroom

5)    “The leg selfie.” I get it. You’re at the beach and I’m not. Maybe I’m just jaded on this one since I’m in Miami.  I’d be interested in your thoughts on the leg selfie.

leg selfie

leg selfie 2a

6)    The peace sign selfie.” I don’t even know if a peace sign is called a peace sign anymore– I’m so not hip.  Maybe this is some type of code for something else, but I sure see a lot of them. The bottom picture happens to be of my son and he refuses to explain the peace sign thing to me…

Screen shot 2013-10-16 at 6.34.25 PM

diego peace

7)    “The I’m not aware of what’s in the background selfie.”  This is a variation of “The Wiener selfie ” but warrants its own little mention here.

be careful before You publish selfie

8)    “Best use of the selfie, selfie.” Many have given the Pope Francis selfie the selfie of the year nod.

Screen shot 2013-10-16 at 6.52.38 PM

But to me, the below is the best selfie series I have seen.

best use of the selfie

best use of selfie 2

So congratulations you! It’s the year of the selfie. Please let me know what some of your favorite selfie types are or what I missed here.

Hope everyone has been well.

~Mike

As a quick postscript, I will add that Twerk was in the running. Thank goodness for small miracles.

So proud of my alma mater supporting Sandy Hook

December 21, 2012

Coach Geno Auriemma has led the UConn women’s basketball team to seven NCAA Division I basketball championships, and has won six national Naismith College Coach of the Year awards.

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But what he has put in place yesterday may be his greatest leadership achievement yet. He has established the Sandy Hook Scholarship Fund at UCONN. It will help support the college costs for any siblings of those killed in the assault, the dependents of the adults who also lost their lives, as well as students currently enrolled at the elementary school.

What this provides in all of the darkness is a bright future to a great University I was fortunate to attend on a scholarship myself. Something that will provide sustaining hope for so many. So it’s time to pay it forward.

Donation

Please join me by donating at www.friends.uconn.edu/sandyhook. I just participated in the National Moment of Silence. Now it’s time to get loud with your donation. Might be the best holiday present you can give.

~Mike


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