I think I’ve been working too long because I’ve been in meetings that sounded like this:
Boss: I know many of you have been out of pocket lately and I wanted to keep you in the loop. First let’s helicopter up and get an eagle’s eye view with our embarrassment of riches so we can move the needle for our clients and give them the most bang for their buck. Doubling back to the mission statement, we need to capture the mind share of our demography and be true corporate partners with an intrusive, breakthrough, out-of-the-box full-court press.
So team, let’s cherry pick the low hanging fruit. We’ll do the heavy lifting up front because this news will only be news once. Let’s drill down to the year-over-year objectives and focus on the aspirationally chic D.I.N.K.S. The RFP/RFI/RFQ/ITN isn’t a problem, it’s an opportunity to make the dollars work harder because what their spending with us isn’t an expense, it’s an investment.
Let’s make this response ownable, accountable, have a long shelf life with value added. The nuts and bolts will level the playing field and change the landscape of the competitive set. Down the road we’ll push the envelope. At the end of the day, this will be a server-crashing effort with depth and breadth that will certainly go viral.