OK folks, I’ve been creating ads for more than 20 years. Had commercials on the Super Bowl. Along the way, snagged a Clio for Best Copywriting in the United States. BFD. Please worship me when I find a cure for cancer.
Remember the milky minutes series from AT&T? http://youtube.com/watch?v=KgFw7o5hQtc To quote from the commercial: “For the last time, these minutes don’t expire.” If I were to focus group this messaging, 100 out of 100 people would net out that AT&T minutes don’t expire. Well, now I guess I have the equivalent of Telephonic Salmonella. Because if you look at the nifty exhibit here, I’m about to lose 726 minutes. Yes the minutes have soured and I’m about to suffer the following symptoms:
Symptoms of Salmonella gastroenteritis include diarrhea, abdominal cramps, fever, nausea, and/or vomiting. In mild cases diarrhea may be non-bloody, occur several times per day, and not be very voluminous; in severe cases it may be frequent, bloody and/or mucoid, and of high volume.
I guess that’s what I get for not reading the fine print as it streamed by on their commercial. I may not be the first to tell you but there is such a thing as milky minutes and they do expire.
Anyone know a good e-Gastroenterologist? ~Mike