Of course you want your child to grow, stand out and do well. These days and in foreseeable days to come, so much of doing well will likely be how high your child shows up in internet searches like Google. “Basically, you want to own the first page in a Google search,” says Craig Agranoff, co-author of Do It Yourself Online Reputation Management.
“It’s a good idea to do a Google search before naming your child and make sure it’s a safe and an easily ownable name,” says Agranoff.
It’s becoming more and more obvious that what you name your child will help them stand out forever…in both a good way and possibly, the worst of ways. Last name Berkowitz? According to howmanyofme.com, there are 7,888 people with that last name. G’head, Google Sam or David Berkowitz. The entire first page is owned by the notorious serial killer. But how about going with Jay Berkowitz? Jay owns the top 4 results in a Google search performed at the time of this publishing…before you get to the mass murderer. And Jay’s such a heavy hitter, I’d stay a mile away from Jay Berkowitz as well.
Last name Jordan and want to name your kid Michael? Well, they better be the real deal because “Michael Jordan” owns the first umpteen pages in a Google search. So I feel sorry for the other 2,991 people in the U.S. named Michael Jordan. At least as far as search goes.
Frank Zappa was more of a genius and prescient than we all think. Long before there were first names like Apple and Rumer, there was Dweezil and, as I was reminded by Agranoff, Moon Unit. Try beating them in a Google search. Ain’t happening. I also feel sorry for all the people in Cleveland who thought it cool to name their kid LeBron.
Even Hollywood knew the importance of a good (or bad) name long before Al Gore may or may have not invented the internet. It’s called stage names. Who is Reginald Kenneth Dwight? Elton John. Jacob Cohen? Rodney Dangerfield. And today, Artis Ivey, Jr.? Coolio!
So chuck the names for baby books and help make a name for your cherub even before they’re born. Stay away from Mary or James. They’re the most popular (read common) names according the the Social Security Administration. What if you’re already blessed with a child with a common name? Good parental advice might be tell them them to jump off an emergency slide and quit in a flurry of profanities. Or grab a white board, show some librarian cleavage and fake quit. They’ll instantly own the first page in a Google Search. There’s a lot more to this but that’s it for now. Good ideas? Your comments are always welcome here. ~Mike