So I figured this year, I might as well be the first to wish you a Happy Halloween, Happy Thanksgiving, Happy Kwanzaa, Happy Hanukkah, and a Merry Christmas to all! And while I’m at it, a Happy New Year. Generally, with those greetings, comes the barrage of holiday commercials.
“Usually the first to start the holiday ad blitz are the big box retailers,” says Vicki Penn, Media Director of Beber Silverstein & Partners in Miami. “At this point, the retailers go from Halloween to Christmas overnight. They want to gauge the holiday season as early as possible so they can bring out the discounts as late as possible” says Penn.
But this year’s a bit different. It’s an election season. So don’t expect to be bombarded with holiday messages until after Election Day on November 2nd. The politicians have heavy dibs on media buys. Personally I’d rather see holiday sales commercials than the ad hominem political messages, wouldn’t you?
So, when do the holidays start for me? When I see (on network TV):
1) A Charlie Brown Christmas 2) Rudolph the Red-Nosed Reindeer and 3) Frosty the Snowman.
When do the holidays start for you?