I have one word for ya bud: decaf. Today an authorized admin on the @ChryslerAutos Twitter account let this one fly:
This wasn’t just a stain on Chrysler, it could be a stain on all of us who run corporate Twitter feeds and other social media platforms. Here’s a likely shakeout: clients and social media teams everywhere will have big sit downs about checks and balances. And every post from every responsible Tweeter could be subject to a corporate approval process that could slow down a great platform that’s supposed to be running at full speed. Mind you there are about 70 million tweets generated daily so good luck with that.
There are rumors that the Tweeter in question, an employee of New Media Strategies, meant to tweet it from his personal account. Well that Tweeter is now canned and I’d say unemployable. Maybe the guy with 2 million new Twitter followers would let him tweet it out. Not sure.
Here’s an easy way to avoid tweeting from the wrong account and it’s real simple (Tweedeck example- I’m sure Hoot and Seesmic have similar capabilities). Write your post. Schedule your post for 5 minutes in the future. It will then show up in your Scheduled Updates column. There you can proof it, have someone else on your team proof it, edit it, see which account it’s coming from and do a link check as well. Wouldn’t it suck if you uploaded that semi-nude of you to yfrog?
Live tweeting mobile? Bring your glasses and someone tell Apple to develop a spell checker that doesn’t turn “gravy” into “grab.” Wouldn’t that be nice???
I’ll take you back to Mark Twain who always wrote two letters when he was mad. Yeah he wrote one in the heat of the moment. But he always wrote one the next day. Not once in his infinite wisdom did he ever mail the first letter. So there’s that memo.
Your turn. What do you think will be the shakeout from the F-Bomb tweet? Will it hurt or help Chrysler? Did they do the right thing by firing the guy? How could this affect you? Have at it.
~Mike
