Archive for April, 2011

The problem with car dealer ads

April 30, 2011

I’m confused by most of them and I bet you are too.

What if anything separates them? The offer? The music? The tone?  To me, most suffer from a certain uniformity. Many scream. And when you get to the dealership there’s one car available at the price mentioned in the commercial — and it’s gone.  Let’s take a look at a few…

Pop quiz:

-What was your favorite commercial?

-Which of these deals seem best to you?

-Do you feel like any place is going to give you the bait and switch?

Well, if you noticed something was amiss, good for you.  If you didn’t, I pulled a bait and switch on you to prove a point. None of the video tracks go with the audio tracks and vice versa. Yes, I just switched them.  And even if you noticed, the commercials still kind of seem right, don’t they?

Well that’s today’s ad lesson for the day. Or better said by the late Bill Bernbach: “In advertising, not to be different is virtual suicide.”

~Mike

The views expressed here are my own.

Daddy, are they going to play football next year?

April 22, 2011

I happened to come across an NFL player’s pay stub.  Oddly it looks rather normal if you look at it from afar. It’s from ADP…I love it!

The line items is where it gets real interesting. I know you’re going to look at every one. It’s kinda hard to resist, isn’t it? Here’s the breakdown:

Yes the recession has thrown a wrench into ticket sales and a lot of other ways the owners make money but I’m not crying for them either. After all they have to pay 53 of these guys on their roster and tons of other expenses. But many of the 32 NFL team owners are billionaires. If you want to know exactly how much a billion really is, look at this post called, “What would you do with a loose billion?” Put it this way. No one on either side is ironing their own underwear.

I’m not taking sides. I just want to see football played. The President has even asked them to play ball.  Explaining this to a 9 year old is tough when players wear million dollar bling earrings and drive $2,600,000 Bugattis Veyrons. My son is addicted to ESPN on TV and I don’t have a great answer when I hear, “Daddy are they going to play football next year?” What do you think of all this? Someone help me out here.

~Mike

Product review: GoProHD Hero-Stills

April 17, 2011

The GoPro HD camera is a pain in the butt to program, learn and use, but once you get the hang of it, it’s a digital must for South Florida. Yes, this is a full HD still and video camera but for today, let’s talk about stills.

The 5 megapixel GoPro Hero is the coolest thing in cameras since the ill-fated Flip. As a still camera, you can set it at three different resolutions with the widest giving you an unbelievable 170 degree view.

That is if you can set it at all. The GoPro user manual makes the IKEA assembly instructions look like “Green Eggs and Ham.” Really guys, this is a complex electronic device and I get a two sheet fold out??? By comparison, one of my Nikon manuals is 223 pages.  So bring your patience and enlist the help of a tech-savvy 12 year old.  I guarantee once you figure it out, you’ll love what you can do. Shoot single shots, three frame bursts or set it to shoot at 2, 5, 10, 30, or 60 second intervals. But just like a point and shoot, it’s anyone’s guess when the shutter will go off so take lots of shots.

Another huge obstacle to the faint of heart is the lack of a viewfinder so you only have a general idea of what you’ve got until you download your shots. I don’t blame them for that one. It is what it is. It’s also the ultimate P.O.V. camera. My dentist really had no idea what I was doing when I shot this last Ash Wednesday…

It comes with a waterproof housing and is tough as nails. But be careful in open water; the HD Hero does not float.

The GoPro comes with a bunch of accessories so you can mount it to a helmet and shoot as you jump out of a plane. Sorry I have no personal sample on that one yet. I’d have to say that this is the best 300 bucks I’ve spent in recent memory.

I like it so much that I’m going to get at least another one which will come in handy for covering multiple angles at the same time. That will be especially useful for rolling film which is another post for another day.

~Mike

www.lamonicaproductions.com

How can you hate the Honey Badger?

April 7, 2011

If you haven’t seen this video, give it 3 minutes and see what you think.

Yeah it has over 4 million views but what astounded me were some of the hater comments.

Here’s a reasonable negative comment:Sure there are more than 21,000 likes and about 346 dislikes and probably tons of comments that have been flagged and/or taken down. Isn’t there a difference between free speech and hate speech?  There will be those that hide behind their keyboards flexing their anonymous internet muscles, but I’d highly doubt they’d spread their hate in person.

This is one issue I’m sure The Honey Badger would should give a shit about.

What do you think? Is it free speech or hate speech? Your turn.

~Mike