How do you play comment roulette?

I thought I had it all figured out.

I read a great article by Ray Beckerman entitled Twitter etiquette for commenting on tweets & blog posts. And now I’m confused again. You can all blame Marc Kevin Hall.

A  little while back M.K. and I were talking about this www confusion of sorts face to face (yes that still happens). And he said something like “Feedback is always welcome, no matter the medium.” A quick Google of social networks will yield you over 150 active results of social media platforms. What to do?

Where do you leave comments on a blog post? On Facebook? Try to cram then in on Twitter? Do you leave your YouTube comments on YouTube? StumbleUpon it? digg it? Comment on Myspace (formerly MySpace)? Retweet a Vimeo link? Facebook a Technorati story? Shout it out on Foursquare where you’re reading it? Share it with your devoted Branchout empire? Toss it around on Tumblr? Was the pizza so good you bypass Yelp and use delicious? Are Weiner pictures too racy for your LinkedIn feed?

I thought Ray had it all straightened out.  So many platforms, so many choices. How do you play comment roulette these days?


Using social media alone, soldiers located in 2 hours 48 minutes

To recap for those who missed it, I found an SD memory card on the street. It happened to contain 81 pictures of men and women in our armed forces. The date stamp on all the pictures is 2004.

Here’s what it took to track down the people on the memory card:

-Two Facebook posts

-One blog post

-One tweet by me

-31 retweets by others

-Total time: 2 hours and 48 minutes.

Here’s the note I received with the successful connection: “Its so great that you found this pictures, he’s actually one of my oldest friends and I still have letters that he sent me from boot camp during the year these photos were taken. Im trying to track him down cause he lives in orlando now…but I’m getting the word to him to get in touch.”

Most days I get asked about ROI from social media. Now we all have a great case history. I just happened to be the guy that found the card.


Are they dead or alive? Please help!

I found a memory card in South Miami that contains pictures of men and women in our armed forces.  The pictures on the card are dated 2004.

The couple seems to be very much in love and I would like them to have their images. One of the images seems to be a man with a scar from a bullet wound.

Here is the couple as I see it on the card.

Please pass this around. They provide the blanket of freedom we all sleep under. There are many more images on the card. I would like them to have it. Wouldn’t you? How good are you social media folks?


Will the real Slim Shady please stand up?

Remember the commercial on the Super Bowl featuring Eminem touting the “Imported from Detroit” theme?

Actually this year, it was the only commercial that connected with me on Super Sunday, the Super Bowl of commercials. Seriously, I can’t remember who won the game or what the score was or even who played in it. But I remember this commercial. Apparently Audi AG liked it more than I did.

Because Audi has a piece of film out that is such a blatant ripoff that Eminem’s publisher, Eight Mile Style LLC,  has sued Audi.  And now Audi has responded with a unique defense. The “it’s not a commercial” defense. I love it! Wait, what’s that? They are using the it’s not a commercial defense but the YouTube upload is entitled: new Audi A6 Avant commercial 2012 / Audi A6 Avant Werbung. An article by Noreen O’Leary of Adweek will let you see the ads side by side.

But another way to judge is to use one of my old tricks ☞ swap out the audio tracks and you decide.

I don’t get why anyone would so blatantly “borrow the inspiration” from a song that is so popular, had 30 million+ views on YouTube alone not counting millions and millions of Super Bowl eyeballs on it. What, did they think no one would notice? Did you notice?

Do you think Audi ripped off Eminem? Or do you let this one slide? Will the real Slim Shady please stand up?

Your turn. Take the wheel.