Using social media alone, soldiers located in 2 hours 48 minutes


To recap for those who missed it, I found an SD memory card on the street. It happened to contain 81 pictures of men and women in our armed forces. The date stamp on all the pictures is 2004.

Here’s what it took to track down the people on the memory card:

-Two Facebook posts

-One blog post

-One tweet by me

-31 retweets by others

-Total time: 2 hours and 48 minutes.

Here’s the note I received with the successful connection: “Its so great that you found this pictures, he’s actually one of my oldest friends and I still have letters that he sent me from boot camp during the year these photos were taken. Im trying to track him down cause he lives in orlando now…but I’m getting the word to him to get in touch.”

Most days I get asked about ROI from social media. Now we all have a great case history. I just happened to be the guy that found the card.

~Mike