What constitutes a legit Google+ account?

There has been much brouhaha over the issue of what constitutes a legitimate Google+account. Many that may have not passed muster have been taken down and Google is apparently ironing out the details. In the process, I hope they allow accounts that bring with them much flavor, levity, add to the conversation, can help shape opinion and dare I say, entertain.
Three examples of such accounts.
1) @BPGlobalPR on Twitter. With 168,00 followers, this account has helped dramatize the shortcoming of the response to this situation.

2) @FakeAPStylebook A Hilarious parody of the APstylebook, with a following of 236,3000.

3) @shitmydadsays With 2.5 million followers this ingenious feed not only landed the author a book deal, But a TV show aswell (don’t know the status).

I’m not trying to turn Google+ into Twitter, but I will say this. I live in Miami, Florida where nightclubs grant access to only those they find to be “beautiful people.” I hope that’s not what + turns out to be and that the final shakeout can be inclusive of alternate accounts that provide value in the eyes of readers.

Homogeneity bores me. I hope the nature of information sharing rounds out nicely so as to steer Google+ away from being a Google+ forum. Yes, there is varied content, but many of the more prominent people are posting quite a bit about Google+ and the “rules of the road.” Or maybe I’m a victim of over share.

Based on the current evaluations, the following feeds would be taken down.

Alan Alda – Alphonso D’Abruzzo
Albert Brooks – Albert Lawrence Einstein
Alice Cooper – Vincent Damon Furnier
Alicia Keys – Alicia Augello Cook
André 3000 – André Benjamin
Anne Bancroft – Anna Maria Italiano
Ashok Kumar – KumudlalKanjilal Ganguly
Babyface – Kenneth Edmonds
Barry Manilow – Barry Alan Pincus
Bela Lugosi – Be’la Ferenc Dezso Blasko
Big Boi – Antwan André Patton
Billie Holiday – Eleanora Fagan
Billy Idol – William Michael Albert Broad
Billy Ocean – Leslie Charles
Bo Diddley – Elias Bates
Bob Dylan – Robert Zimmerman
Bob Hope – Leslie Townes Hope
Bobby Darin – Walden Robert Cassotto
Bonnie Tyler – GaynorHopkins
Bono – Paul Hewson
Boris Karloff – William Henry Pratt
Boy George – George Alan O’Dowd
Buddy Holly – Charles Hardin Holley
Cary Grant – Archibald Alexander Leach
Cat Stevens – Stephen Demetre Georgiou. He later changed his name to Yusuf Islam
Chaka Khan – Yvette Stevens
Charlie Sheen – Carlos Irwin Estevez

There are plenty more, but you get the point.

I hope the final shakeout doesn’t turn out to be a yawn.


His real name was Julius Henry Marx.


Google+ Are you on it offensively or defensively?

Advertising giant Jerry Della Femina once said there are two kinds of people who read the Wall Street Journal.

There are those who want to know all the important business news and stay ahead. And there are those who don’t want to not know what the next guy knows and fall behind. Readers playing offense and readers are playing defense.

I’m just one guy sitting in apartment in Miami, FL., but Google has had its failures. Google X, Google Catalog, Google Buzz, Web Accelerator, Video Player, Google Answers, Google Wave, Wiki Search, Google Audio Ads, Dodgeball, Jaiku, etc. Googling around it’s known as the Google Graveyard.

So I ask, are you on Google+ offensively to ride the wave or defensively so you don’t get left at the gate in case it takes off? Not interested in Google+? Why?


How do you play comment roulette?

I thought I had it all figured out.

I read a great article by Ray Beckerman entitled Twitter etiquette for commenting on tweets & blog posts. And now I’m confused again. You can all blame Marc Kevin Hall.

A  little while back M.K. and I were talking about this www confusion of sorts face to face (yes that still happens). And he said something like “Feedback is always welcome, no matter the medium.” A quick Google of social networks will yield you over 150 active results of social media platforms. What to do?

Where do you leave comments on a blog post? On Facebook? Try to cram then in on Twitter? Do you leave your YouTube comments on YouTube? StumbleUpon it? digg it? Comment on Myspace (formerly MySpace)? Retweet a Vimeo link? Facebook a Technorati story? Shout it out on Foursquare where you’re reading it? Share it with your devoted Branchout empire? Toss it around on Tumblr? Was the pizza so good you bypass Yelp and use delicious? Are Weiner pictures too racy for your LinkedIn feed?

I thought Ray had it all straightened out.  So many platforms, so many choices. How do you play comment roulette these days?


Names for baby…2010

So you’re having a baby? Congratulations and good luck! As of 5:00 p.m. yesterday, there are 309,991,646 people in the United States.

Of course you want your child to grow, stand out and do well. These days and in foreseeable days to come, so much of doing well will likely be how high your child shows up in internet searches like Google.  “Basically, you want to own the first page in a Google search,” says Craig Agranoff, co-author of Do It Yourself Online Reputation Management.

“It’s a good idea to do a Google search before naming your child and make sure it’s a safe and an easily ownable name,” says Agranoff.

It’s becoming more and more obvious that what you name your child will help them stand out forever…in both a good way and possibly, the worst of ways.  Last name Berkowitz? According to howmanyofme.com, there are 7,888 people with that last name. G’head, Google Sam or David Berkowitz. The entire first page is owned by the notorious serial killer. But how about going with Jay Berkowitz? Jay owns the top 4 results in a Google search performed at the time of this publishing…before you get to the mass murderer. And Jay’s such a heavy hitter, I’d stay a mile away from Jay Berkowitz as well.

Last name Jordan and want to name your kid Michael?  Well, they better be the real deal because “Michael Jordan” owns the first umpteen pages in a Google search.  So I feel sorry for the other 2,991 people in the U.S. named Michael Jordan. At least as far as search goes.

Frank Zappa was more of a genius and prescient than we all think. Long before there were first names like Apple and Rumer, there was Dweezil and, as I was reminded by Agranoff,  Moon Unit. Try beating them in a Google search. Ain’t happening. I also feel sorry for all the people in Cleveland who thought it cool to name their kid LeBron.

Even Hollywood knew the importance of a good (or bad) name long before Al Gore may or may have not invented the internet. It’s called stage names. Who is Reginald Kenneth Dwight? Elton John. Jacob Cohen? Rodney Dangerfield. And today, Artis Ivey, Jr.? Coolio!

So chuck the names for baby books and help make a name for your cherub even before they’re born. Stay away from Mary or James. They’re the most popular (read common) names according the the Social Security Administration. What if you’re already blessed with a child with a common name? Good parental advice might be  tell them them to jump off an emergency slide and quit in a flurry of profanities. Or grab a white board, show some librarian cleavage and fake quit. They’ll instantly own the first page in a Google Search. There’s a lot more to this but that’s it for now. Good ideas? Your comments are always welcome here. ~Mike