Chad Le Clos visits Gulliver Prep on race day!!!


In an unprecedented move, South African Olympian Chad le Clos does some last minute fine tuning with the Gulliver Masters swim team in Pinecrest, Florida before tonight’s 100 meter butterfly finals.

This is a breaking story and will be updated as details emerge!

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How fast are these athletes? Here’s some perspective.


A parody Bill Murray account had a great idea. In advance of tonight’s 200 butterfly final, I thought I’d give the folks at home a little comparison.

Parody

Right now I have the fastest 200 meter butterfly time in the nation for 2015 in my age group. And I’m second fastest in the world. I train 6 days a week in the pool with the Gulliver Masters Swim Club here in Pinecrest, Florida.  I eat pretty well. And I get my rest. Here’s my result:

 

Top in USA

2:24.30 (without body shaving). Michael Phelps cruised in last night’s semifinal with a time of 1:54.12 and will likely be faster tonight. Simple math will tell you he beat me by 30 seconds.  Or more than a whole lap. Some will say I’m fast. But the fastest guys could be out of the water and finished with their post race interview as I come into the wall.

No amount of cupping in the world can make up that difference.

GO USA!!!

My brother the 9/11 responder


On 9/11/2001, my brother Matt was an active firefighter with the New Rochelle, N.Y. fire department. Part of the family. Nineteen miles away from ground zero. But on that day 19 miles was further away than he wanted to be.

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His whole ladder company wanted to go down and help. But as you can imagine the logistics were unimaginable. There were issues with who was needed, what was needed. But there was no doubt when it was needed.

After a couple of days, they were cleared and went down to the site. They drove the 19 miles, got off a bus and walked down the West Side Highway to the wild cheers of the crowds lining the streets. I can’t even imagine what that felt like. He and his company spent the day down at the site doing whatever they could. But he said he got the feeling that the New York City Firefighters wanted to “dig out their own.” He understood. I understand. I hope you do too.

Today is a day that I really hope we all remember with the proper respect and dignity. I’m proud of my 12 year old son for his great Instagram post this morning.

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He remembered even though he wasn’t born yet. We brought him into this world one month later to the day on 10/11/2001.

As the saying goes, “life goes on.” Or does it? I don’t mean to single out The Carolina Panthers or Miller Beer but I did see this party invite from them.

partySomething about it just doesn’t feel right, does it? Perhaps there was another way to send out this message. I would think so. Thanks to everyone who is keeping the memory of this day alive in the proper manner.

~Mike

 

 

 

 

 

 

 

 

 

 

 

 

 

Inspiration from Rolls-Royce ad? Or imitation?


Quick advertising history lesson.

The ad below is widely considered one of the most famous long copy print ads of all time. At least in advertising circles it is.  Written by David Ogilvy, this was when people actually read copy and copywriters were afforded the time to write persuasive and informative copy worth reading. Maybe the ad and the copy are so great because they didn’t need it yesterday.

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David Ogilvy actually spent three weeks reading about the car, interviewing engineers, Rolls Royce owners and driving the product before writing the ad. So, how did anyone know that the copy was read??? He got countless letters for using the word “diffident” in section 13. So that’s the original from 1959.

Fast forward to June, 1982. Out came the ad below which gave the target audience the brilliant emotional benefit of Rolls Royce ownership.  I remember this appearing as a spread in the New York Times magazine. It redoubled my efforts to become a copywriter.

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Truly a wonderful variation on the original. And so is the copy.

Then this morning I see this web ad for the new BMW i3 electric car.

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I think it’s a great ad for an electric car. I bet the BMW client did too. The problem is I liked this headline the first time I saw it. Thirty two years ago.

What’s your take? Imitation? Inspiration? Or a fluke?

 

 

 

 

Five ideas I could punch myself for not thinking of (updated).


While I’ve done my share of marketing that has pushed the limit, a bunch of it sits in files and on foam core.   Let’s call it the “Keep bringing us work like that, perhaps down the road” folder. Every marketing creative since the beginning of time has one of those folders.

I did, however, win the award for the best campaign of the year that never saw the light of day from The One Club. The first Night of the Living Dead award. It was a great campaign I did with Tracy Wong, Chairman and Executive Creative Director of Wong Doody when we were at Ogilvy & Mather, New York. Ex-Lax was the client.

Thanks to Susan Morris for tracking this sample down!

Ex-Lax_72

Anyway, here are 5 of my favorites I wish I had done:

1) Apotek Swedish Pharmacy interactive billboard.

Interactive product dramatization that’s a “sticky idea.”

2) Burger King Subservient Chicken.

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Talk about delivering on the overall brand promise of “Have It Your Way.”  You would type in what you wanted the chicken to do and it did it.  Things like:

Turn off the stereo

Jump on the couch

Turn the lights out

The subservient chicken was the one that started it all on the interactive side. I wish the site was still live.

3) The greatest marriage proposal ever.

Even if you’ve seen this before, it’s so wonderful it’s worth another look. This proposal makes Kanye West’s proposal seem tame even though Kanye rented out an entire ball park for 200 grand. And he bought a 15 carat ring for 1.25 mill. But I bet he wished he did this:

No one may raise the proposal bar like this again, but I sure hope someone does.

4) Dove Beauty Sketches.

Studies showed that only 4 percent of women considered themselves beautiful. Dove performed this social experiment using a forensic sketch artist. And the results certainly are beautiful.

5) Say something nice.

This will restore your faith in humanity. The famous songwriter Hal David said it in this 1965 lyric, “What the world needs now is love.”

So what’s a great idea you wish you thought of?

~Mike

 

 

 

Great play…coach!


Well hasn’t this been fun?

If you didn’t catch these great 6th man and 12th man plays, here they are for your enjoyment.

Play #1

Brooklyn Nets coach Jason Kidd has no time outs left. But still needs a time out. Look at this from the newly-minted Coach Kidd.

Play #2

Steelers coach Mike Tomlin plays some wily D on Jacoby Jones.

No penalty, no fine. Nothing.

My take: One intentional, one semi-intentional.  As a a creative guy, I admire the out of the box thinking from Coach Kidd.  He’s not coaching Pop Warner league. He’s coaching professionally at the highest level. Yes, it’s win at all costs. The cost? That little stunt knocked him back 50 grand while similar fines usually set back a coach 25-35 grand.

And play #2 with Coach Tomlin? I was thinking I could go either way. But then I changed my mind. Mike Tomlin knows exactly where he is and what he’s doing every second of every game. That’s why he gets 5.75 million a year to coach, the eighth highest coaching salary in professional sports.

What’s your take on these two plays? Great play coach? Or “bending” the rules?