Advertising giant Jerry Della Femina once said there are two kinds of people who read the Wall Street Journal.
There are those who want to know all the important business news and stay ahead. And there are those who don’t want to not know what the next guy knows and fall behind. Readers playing offense and readers are playing defense.
I’m just one guy sitting in apartment in Miami, FL., but Google has had its failures. Google X, Google Catalog, Google Buzz, Web Accelerator, Video Player, Google Answers, Google Wave, Wiki Search, Google Audio Ads, Dodgeball, Jaiku, etc. Googling around it’s known as the Google Graveyard.
So I ask, are you on Google+ offensively to ride the wave or defensively so you don’t get left at the gate in case it takes off? Not interested in Google+? Why?